Company News

IXI Corporation Acquires Cohorts

Understand, target, and communicate.

Since the early 1990s, IXI™ Corporation has brought pioneering uses of proprietary wealth and income data to IXINet Members.  IXI-based analyses and insight have been used to benchmark performance, identify pockets of opportunity and help guide sales decision-making.  On July 25th, 2007, IXI completed acquisition of Cohorts, the company that pioneered household-based segmentation and perfected its use in driving marketing programs that deliver measurable improvements in sales.  The joining of IXI and Cohorts brings together unparalleled capabilities to understand consumers, target specific consumers, and communicate with consumers. For clients, these unmatched abilities will deliver measurable improvements to marketing ROI.

With this acquisition, IXI has aligned its industry-leading financial segmentation and scoring solutions with Cohorts—the most actionable household-level demographic and behavioral segmentation tool in the marketplace.

The resulting new product suite offers a powerful combination of benefits that is unavailable in any of today's traditional geo-demographic, life-stage or financial segmentation tools. Featuring superior targeting and segmentation effectiveness, the enhanced product offerings will combine the consumer wealth, asset, investment, and spending solutions derived from IXI's Direct-Measured™ financial data—currently representing over 42 percent of U.S. consumer assets – with Cohorts' proven approach to versioning offers and messages in order to dramatically increase response rates, sales and customer loyalty.

As a result of the acquisition, Cohorts will become a division of IXI Corporation, backed by a combined leadership team with more than two decades of consumer segmentation expertise.

FAQs

1. Who is IXI Corporation?
Since the early 1990's, IXI Corporation has pioneered uses of proprietary wealth and income data to its clients. Through an exclusive consortium of more than 90 leading financial institutions, IXI directly measures more than $10 Trillion in U.S. consumer assets and investments, representing approximately 42 percent of the U.S. consumer financial services marketplace. This proprietary data network is the engine that drives IXI's powerful wealth- and income-based data marketing solutions.

2. How does this acquisition affect Cohorts customers?
With IXI and Cohorts joining forces, you'll gain access to the most powerful consumer income, spending and wealth segmentation approach available in the marketplace today.  It's a more multi-faceted way to think about your market and message that offers an even deeper knowledge of your customers and prospects based on an in-depth understanding of their wealth, discretionary income and spending behaviors.

3. Will IXI and Cohorts continue to offer and support all existing Cohorts services?
Yes.

4. Will IXI and Cohorts continue to develop and evolve the Cohorts segmentation system? 
Yes.  Absolutely.

5. What will happen to the Cohorts? Will they change? 
Cohorts is a highly accurate reflection of today's consumer.  The ability to add additional wealth and income data will not change the Cohorts.   It should offer our clients an even deeper understanding of each Cohort segment and enable clients to target consumers more selectively and with greater precision.

6.  Who should I contact with further questions about the acquisition?
If you have more questions regarding the acquisition, please contact Erica Gunn at 303.893.8600 or egunn@cohorts.com.