Cohorts
The simple idea behind Cohorts is that marketers who deliver the right message to the right household will prevail in an increasingly cluttered marketing environment.
IXI’s Cohorts is a household-based segmentation system that identifies 30 distinct segments of the population, using the best underlying data available from the leading consumer data sources. Rather than using aggregated neighborhood level data, Cohorts is based on the specific demographic and lifestyle makeup of each individual household. It does not assume that neighbors are in all cases similar or characterize households by the average characteristics of their neighborhood.
Cohorts transforms customer data into human beings. It divides virtually all U.S. households into cohesive, homogeneous groups of people who share distinct demographic, lifestyle and consumer behavior characteristics. The rich data for each segment, or “Cohort,” breathes life into your customer interactions.