Financial Cohorts
IXI’s Financial Cohorts is a breakthrough segmentation system based on IXI’s direct measurement of approximately $10 trillion in consumer financial assets. It segments customers based on their financial profiles, behaviors, and characteristics, as well as demographics, age, and urbanicity.
Exclusively for IXI►Net Member-Firms, financial services marketers can use Financial Cohorts to better understand the financial and behavioral characteristics of distinct customer and prospect groups in order to increase the relevance and effectiveness of their marketing efforts.
Better Data In, Better Performance Out
Unlike other “financial services” segmentation systems that add survey or Census-based household financials to demographics, Financial Cohorts is built on a foundation of IXI’s direct-measured data. IXI’s consumer financial data is unrivalled in accuracy, granularity and depth. As a result, Financial Cohorts out performs other segmentation in its ability to differentiate households based on financials.
Financial Cohorts groups customers into 61 clusters based on a multi-dimensional framework including:
- Financial capacity: Assets, income, spending, and credit
- Investment style: Complexity of investment mix, risk, advice orientation, and credit usage
- Additional behaviors and characteristics: Age, demographics, and urbanicity
Financial Cohorts was developed and validated with the guidance of our IXI►Net Member-Firms.