Hispanic Cohorts
IXI’s Hispanic Cohorts is a household-level segmentation solution that enables marketers to better understand and target their Hispanic customers and communicate with them appropriately.
Hispanic Cohorts identifies 19 unique Hispanic segments that collectively offer marketers the ability to understand the demographics, lifestyles, attitudes and behavioral characteristics of Hispanic consumers in the United States. It recognizes that the varying economic and familial circumstances of Hispanic households will lead them to exhibit different consumer behaviors.
Hispanic Cohorts segments consumers based on:- Degree of acculturation
- Demographics
- Lifestyles
- Attitudes
- Behaviors
Firms that target the Hispanic community can benefit by using Hispanic Cohorts to enhance their database marketing and prospecting efforts and send the right message to the right household.