Why Cohorts?
If you’ve ever asked yourself these questions, IXI's Cohorts can help:
- What kind of people are my customers really?
- Which customers have the right household financial profile for my services?
- Where can I find more customers like my best customers?
- How should I communicate with my customers and prospects?
- What marketing channels, what creative should I use?
Understand. Target. Communicate.
IXI’s Cohorts consumer segmentation product suite can help you find the right customers and prospects, and get the right message to the right household®.
Incorporating industry-leading consumer insights, including economic and wealth insights available only from IXI Corporation, Cohorts products can significantly improve the effectiveness and ROI of data-based marketing initiatives and strategies.
IXI is pleased to announce the latest product in the Cohorts product line – Economic Cohorts.
By now, there can be no doubt that marketing without adequate insights into consumers’ economics simply makes no sense.
Economic Cohorts is a breakthrough household segmentation system that incorporates the vital visibility into households’ economics that has been missing from consumer segmentation products until now.
